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Season ticket prices can never be right for all, but clubs must find a way of taking supporters on the journey with them

As it happens, Swindon Town are not excessive for price. Their rates are largely in line with their peers and historic trends. So why has the reception to a creditable campaign been met with so much antipathy?

28.03.25, 14:46 9 Min Read

by Sam MorsheadEditor

Let me ask you a question: 20 years ago, how much do you think the most expensive season ticket at the County Ground would set you back?

No, you’re all wrong.

In 2005, the most expensive season ticket at the County Ground would have made a £436 hole in your wallet.

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