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Fan-management or man-management: With results not going Swindon Town's way, the head coach has to strike a balance
Most supporters do not spend the week with their noses in opposition research, and as such care little for box entries, deep completions, or negative passes. Really, all that matters is how they feel on a Saturday evening. And, recently, Swindon fans have not been feeling all that great.
26.09.24, 14:35 8 Min Read
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by Sam MorsheadEditor
Believe it or not, Mark Kennedy would rather not bring up statistics so regularly.
Results, however, have meant the Swindon Town head coach has leant on the numbers in an attempt to illustrate just why he has been encouraged by many of his team’s performances, despite the Robins sitting fourth from bottom in League Two.
It’s easy for coaches to become the butt of a running joke if they are seen by fans to be fixated on specific data points.
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