Features
Ian Holloway wanted to sign Tom Nichols from the moment he became Swindon Town manager... this is why
ANALYSIS: Holloway is less inclined to act on numeric data. Instead, he trusts his own ‘data’ – opinion, instinct and analysis formed from more than four decades in the sport. The signing of Nichols is a prime example.
24.05.25, 14:23 8 Min Read
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by Sam MorsheadEditor
Two goals in 20 games, rarely at the forefront of fans’ man-of-the-match polls but absolutely critical to Swindon Town’s recovery last season: Tom Nichols is Ian Holloway’s metronome.
No wonder the Town manager was so keen to get him tied to the County Ground for the foreseeable future.
Nichols was the first name mentioned by Holloway in his first transfer targets meeting after joining Swindon in the autumn.
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