Ian Holloway has led a transformation at Swindon Town

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From bottom of the EFL to manager of the month in 65 days: Inside Ian Holloway's cultural and tactical transformation

SPECIAL REPORT: In less than 10 weeks, Holloway has restored a level of hope and expectation to a weary fanbase, delivering them entertaining football for the first time in more than a year. How has he done it?

07.02.25, 12:26 14 Min Read

by Sam MorsheadEditor

From bottom of the league to manager of the month in less than 10 weeks, it has been quite a ride for Ian Holloway and Swindon Town.

In just 65 days, the Robins manager has led a tactical and cultural transformation at the County Ground, restoring a level of hope and expectation to a weary fanbase, and delivering them entertaining football for the first time in more than a year.

It has been a most remarkable turnaround, and while Swindon have now only matched their corresponding points tally from this time last season, there is a very different vibe to life as a Town supporter – on the football side, at least.

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From bottom of the EFL to manager of the month in 65 days: Inside Ian Holloway's cultural and tactical transformation

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