After Swindon Town's worst winless start to a season in 30 years, Mark Kennedy has a delicate balancing act to perform
09.09.24, 12:30 Updated 05.06.25, 20:06 7 Minute Read
Sam Morshead
And so the wait goes on. Swindon Town’s bizarre draw at Barrow means it is now seven games without a win at the start of the new campaign. And so the spotlight glows somewhat harsher on Mark Kennedy.
The job of a head coach is particularly difficult during the hard times, when their responsibilities stretch beyond tactical planning and in-game decision-making.
When their team is losing, when fans are frustrated, when player confidence is low, there is a tricky balancing act to be performed: namely keeping both supporters and squad motivated.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.