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Matt Edwards
Opinion

After Swindon Town's worst winless start to a season in 30 years, Mark Kennedy has a delicate balancing act to perform

Since the 1993/94 Premier League term, the longest period of time – in days – that Swindon fans have had to wait for a competitive victory in any given season had never crept above 25. Until now.

09.09.24, 12:30 Updated 05.06.25, 20:06 7 Minute Read

Sam Morshead

Sam Morshead

And so the wait goes on. Swindon Town’s bizarre draw at Barrow means it is now seven games without a win at the start of the new campaign. And so the spotlight glows somewhat harsher on Mark Kennedy.

The job of a head coach is particularly difficult during the hard times, when their responsibilities stretch beyond tactical planning and in-game decision-making.

When their team is losing, when fans are frustrated, when player confidence is low, there is a tricky balancing act to be performed: namely keeping both supporters and squad motivated.

When one group wants to hear passion, cold truth and tough talk, and the other may need more cajoling and professional respect, it presents an unenviable challenge.

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