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Matt Edwards
Opinion

Strike-off notices, financial transparency and consumer confidence: Why the small things matter at Swindon Town

Trust between a section of Town supporters and the current ownership continues to be undermined by missed deadlines and public perception. It's got to the point where an upturn on the pitch will not be enough to win supporters around.

19.02.25, 17:05 Updated 05.06.25, 20:10 9 Minute Read

Sam Morshead

Sam Morshead

Another day, another flashpoint in the life of Swindon Town.

At the Advisory Board meeting on February 6, club officials informed those in attendance that they will now only commit to making accounts available on an annual rather than quarterly basis.

This change was confirmed in the AB minutes published on Wednesday (February 19), sparking a statement from Trust STFC, who offered a chronology of Town’s pledges to financial transparency over the past three-and-a-half years, and their subsequent track record of delivery.

“Since August 2021, the club have willingly provided promises and commitments to provide financial breakdowns on an open and transparent basis,” part of the statement read. “With the exception of a private meeting where no notetaking was permitted, none of these promises have been fulfilled.

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