Mark Kennedy's pursuit of optimism was admirable but he became the butt of too many jokes... there was no way back
25.10.24, 09:39 Updated 05.06.25, 20:09 8 Minute Read
Sam Morshead
And so, here we are again.
Mark Kennedy’s position had become untenable, not just for the results themselves but the nature of many of the performances and the detachment between his public perspective and that of many supporters.
His focus on data riled plenty, and while several of his arguments made sense in isolation, the relentless fallback to statistics after defeat turned his post-match interviews into self-parody.
Once you’ve become a meme, you’ve lost the conversation.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.