Lies, damned lies, and the Swindon Town commercial prospectus for 2024/25
08.05.24, 10:13 Updated 05.06.25, 20:05 7 Minute Read
Sam Morshead
It is not uncommon for commercial departments to embellish their data, in an attempt to secure eyeballs and, eventually, new sponsorship.
Journalists who have been in editorial positions which require an element of collaboration with commercial colleagues often wretch at the way reach and engagement numbers are exaggerated for effect.
So Swindon Town are not alone in making the mundane seem more magical in order to generate a little extra cash.
However, there is embellishing and there is emb********ing. And some of the numbers quoted in the commercial prospectus currently being circulated among local businesses in Swindon – and downloadable from the club’s official website – appear to be works of pure fiction.
Become a member today.
The Moonraker needs its community to support independent, high-quality coverage of Swindon Town. Subscribe to a monthly or annual package today to be a part of something special.
Already have an account?