Lies, damned lies, and the Swindon Town commercial prospectus for 2024/25
08.05.24, 10:13 Updated 05.06.25, 20:05 7 Minute Read
Sam Morshead
It is not uncommon for commercial departments to embellish their data, in an attempt to secure eyeballs and, eventually, new sponsorship.
Journalists who have been in editorial positions which require an element of collaboration with commercial colleagues often wretch at the way reach and engagement numbers are exaggerated for effect.
So Swindon Town are not alone in making the mundane seem more magical in order to generate a little extra cash.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.