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Ian Holloway Swindon Town FC

Ian Holloway at 100: Swindon Town's bipolarity during his tenure obscures a win record that rivals the Robins' most successful managers

SAM MORSHEAD: Of those who have racked up 100 games or more at the County Ground, only Lou Macari and Bobby Smith have better returns when it comes to wins per game. Yet Holloway continues to be the subject of some division within the fanbase.

15.09.26, 10:50 Updated 15.09.26, 10:50 8 Minute Read

Sam Morshead

Sam Morshead

The Sam Morshead Column

Sam Morshead

Sam image

On Tuesday night, Ian Holloway takes charge of his 100th game as Swindon Town manager.

In the modern game, reaching such a landmark is quite a considerable achievement. It represents at least some sense of longevity, which is a rare quality for a manager in 2026.

During his time in charge, Holloway has presided over a general improvement in results, at least when pitted against his four direct predecessors. And his overall track record as Robins manager is superior to the vast majority of those who’ve had the job before him in the 21st century.

Holloway’s current win percentage (47.47%) challenges most of the top managers in the club’s entire history.

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Sam Morshead

Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.

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