Fans' lack of trust in Swindon Town ownership threatens to stall any progress on County Ground redevelopment
16.04.25, 11:09 Updated 05.06.25, 20:07 8 Minute Read
Sam Morshead
For the men at the top of Swindon Town, it must be hard to escape the feeling that nothing will ever be good enough for many of the club’s fans.
In one breath, they are being told their offering is no good.
They are quite rightly being slated for meagre catering options, for outdated décor, for insufficient facilities. They are constantly under fire for a matchday experience that has more in common with train station toilets than 21st-century sports stadia.
Yet, at the same time, their attempts to remedy the situation are routinely met with criticism, skepticism or scorn.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.