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Opinion

Lies, damned lies, and the Swindon Town commercial prospectus for 2024/25

08.05.24, 09:13 7 Min Read

by Sam MorsheadEditor

It is not uncommon for commercial departments to embellish their data, in an attempt to secure eyeballs and, eventually, new sponsorship.

Journalists who have been in editorial positions which require an element of collaboration with commercial colleagues often wretch at the way reach and engagement numbers are exaggerated for effect.

So Swindon Town are not alone in making the mundane seem more magical in order to generate a little extra cash.

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