There's £100,000 on the line as Swindon Town host Bolton: Why FA Cup economics can be so important in the lower leagues
05.12.25, 14:00 Updated 29.12.25, 09:53 3 Minute Read
Sam Morshead
A£100,000 fixture takes place at the County Ground this weekend, as Swindon Town go in search of a place in the FA Cup third round.
While the FA Cup might not be at the peak of its powers – stretched and diluted by the whims of the Premier League elite – it still represents one of the most significant earning opportunities for small and medium-sized clubs up and down the country.
And Swindon are no exception.
There has not been a great deal of cup joy in Wiltshire over recent seasons.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.