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Another backroom staff member is leaving Swindon Town

Swindon Town chief commercial officer to leave club for managing director role at League Two rival

EXCLUSIVE: His departure will leave the club needing to quickly fill the vacancy over the coming weeks, as they chase a new headline sponsor.

08.05.26, 17:59 Updated 08.05.26, 17:59 3 Minute Read

Sam Morshead

Sam Morshead

Swindon Town are set to lose another senior member of staff, with chief commercial officer James Watts to leave the County Ground this summer for a promotion at another EFL club.

The Moonraker understands Watts has been appointed managing director of one of Swindon’s League Two rivals.

He is set to step up into the role at Cheltenham Town over the summer.

The Robins have been haemorrhaging members of the administrative and backroom team over the past year, and this is set to continue with the man who has been responsible for sponsorship and advertising revenue.

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Sam Morshead

Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.

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