Nationwide end long-term sponsorship of Swindon Town to leave Robins hunting to find £35k-per-year replacement
12.05.25, 13:14 Updated 05.06.25, 20:03 5 Minute Read
Sam Morshead
Swindon Town will need to fill a major sponsorship gap for 2025/26 after Nationwide Building Society opted against renewing its arrangement with the club.
Nationwide is among the most prominent businesses in Swindon, with its Pipers Way headquarters employing around 6,000 people.
It has a long association with Town, having first become a sponsor in 1997. The company spent a decade as the club’s main front-of-shirt sponsor, before dialing their relationship back in 2008.
In 2015, a deal was struck for Nationwide to take on the title sponsorship of the Don Rogers Stand, and its branding has remained a major feature at the County Ground since.
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