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Ian Holloway's 'bit of Aussie' helped win over Clem Morfuni, with new Swindon Town recruitment model here to stay

The switch of model, away from a director of football and towards a more old-fashioned structure with Holloway at its head, has been a considerable shift.

11.02.25, 13:21 Updated 05.06.25, 20:07 5 Minute Read

Sam Morshead

Sam Morshead

“A bit of Aussie” in Ian Holloway has played a pivotal role in winning the ear and respect of chairman Clem Morfuni.

Holloway was appointed as Swindon Town manager on a six-month contract in late October.

After a difficult start, he has helped revive Town’s season, and the Robins now sit 15th in League Two – 10 points off the playoffs and 15 clear of the relegation zone.

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Sam Morshead

Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.

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