Swindon Town face Bolton Wanderers in the FA Cup Image: FA
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There's £100,000 on the line as Swindon Town host Bolton: Why FA Cup economics can be so important in the lower leagues

For the fans, the cup might be about dreams – regardless of whether they are being made or shattered. For the club, however, it is just as much about the dough.

05.12.25, 15:19 5 Min Read

by Sam MorsheadEditor

A £100,000 fixture takes place at the County Ground this weekend, as Swindon Town go in search of a place in the FA Cup third round.

While the FA Cup might not be at the peak of its powers – stretched and diluted by the whims of the Premier League elite – it still represents one of the most significant earning opportunities for small and medium-sized clubs up and down the country.

And Swindon are no exception.

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