Swindon Town is dysfunctional enough without a feud between manager and fans... this needs sorting, and quickly

Within them, a Chinese actress – dressed to the nines in sparkling evening wear - struggles to eat Italian food using chopsticks, set against a score of traditional music.

Less than 24 hours later, following considerable backlash from the people of China, the videos were deleted. Not long after, the fashion show – which had been somewhat ironically labelled 'A Tribute to China' - was cancelled.

For several years, Chinese models refused to work for the brand, and two of the country’s primary online retailers stopped stocking its products.