I asked Chat GPT to become Swindon Town coach for the festive fixtures: Ian Holloway's job is not under threat just yet!
28.11.25, 11:00 Updated 29.12.25, 12:41 6 Minute Read
Sam Morshead
As happens from time to time at an Ian Holloway press conference, Thursday’s session steered towards the surreal.
Amid the chat about form and formations came a characteristic detour into Holloway’s lingering subconscious, and one of his pet irks: artificial intelligence.
“Just ask Chat GPT how to speak as a coach these days, and it'll tell you. I'm serious, ask Chat GPT,” he said, before going on to highlight Google chief executive Sundar Pichai’s recent admission that it would be daft to blindly follow everything AI spits out at us.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.