Fan-management or man-management: With results not going Swindon Town's way, the head coach has to strike a balance
26.09.24, 15:35 Updated 05.06.25, 20:07 8 Minute Read
Sam Morshead
Believe it or not, Mark Kennedy would rather not bring up statistics so regularly.
Results, however, have meant the Swindon Town head coach has leant on the numbers in an attempt to illustrate just why he has been encouraged by many of his team’s performances, despite the Robins sitting fourth from bottom in League Two.
It’s easy for coaches to become the butt of a running joke if they are seen by fans to be fixated on specific data points.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.