Burying good news: Ian Holloway is steering clear of the P word, but the belief is there... so, can it really happen?
14.02.25, 17:55 Updated 05.06.25, 20:10 9 Minute Read
Sam Morshead
Ian Holloway is trying very hard not to mention the P word.
On Friday, the Swindon Town manager sat in the press room at the County Ground and answered the local media’s questions. It was, as far as these occasions go, pretty routine: a few gentle quips, praise for his players, a dollop of hyperbole about the stature of the next game.
But with each passing press conference, the vibe is changing behind the scenes. There is a genuine optimism seeping through at Town, borne from an unbeaten run that stretches back six weeks.
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Sam Morshead is the founder and editor of The Moonraker. He was previously the chief sports writer at the Swindon Advertiser, head of sport at Total Swindon, and has been a Swindon Town fan since 1994.