From bottom of the EFL to manager of the month in 65 days: Inside Ian Holloway's cultural and tactical transformation
07.02.25, 12:26 Updated 05.06.25, 20:07 14 Minute Read
Sam Morshead
From bottom of the league to manager of the month in less than 10 weeks, it has been quite a ride for Ian Holloway and Swindon Town.
In just 65 days, the Robins manager has led a tactical and cultural transformation at the County Ground, restoring a level of hope and expectation to a weary fanbase, and delivering them entertaining football for the first time in more than a year.
It has been a most remarkable turnaround, and while Swindon have now only matched their corresponding points tally from this time last season, there is a very different vibe to life as a Town supporter – on the football side, at least.
So, how has it been achieved?
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