Features
One year of Ollie: How Ian Holloway has moulded Swindon Town in his own image... and that of his 'happy pig'
SPECIAL REPORT: October 28 marks the first anniversary of Holloway's first day in the job. The Moonraker details how he has helped turn a fumbling team into promotion challengers, influenced ownership, and made a significant impact right across the club.
28.10.25, 16:01 15 Min Read
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by Sam MorsheadEditor
On Ian Holloway’s first official day in charge at Swindon Town, he gathered the squad together for a team meeting.
Having barely met most of the players, the first thing he did was produce from his pocket a small toy: a pig, bearing a hand-drawn smiley face. He presented it to Ollie Clarke.
This, Holloway explained, was his ‘happy pig’. And if the players didn’t look like that pig (by which he meant the creature’s smiley demeanour, rather than any other feature), they would be fined.
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