Swindon Town head coach Mark Kennedy Image: Matt Edwards
Opinion

After Swindon Town's worst winless start to a season in 30 years, Mark Kennedy has a delicate balancing act to perform

Since the 1993/94 Premier League term, the longest period of time – in days – that Swindon fans have had to wait for a competitive victory in any given season had never crept above 25. Until now.

09.09.24, 11:30 7 Min Read

by Sam MorsheadEditor

And so the wait goes on. Swindon Town’s bizarre draw at Barrow means it is now seven games without a win at the start of the new campaign. And so the spotlight glows somewhat harsher on Mark Kennedy.

The job of a head coach is particularly difficult during the hard times, when their responsibilities stretch beyond tactical planning and in-game decision-making.

When their team is losing, when fans are frustrated, when player confidence is low, there is a tricky balancing act to be performed: namely keeping both supporters and squad motivated.

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